For a brief and beautiful moment in time, life is as easy as getting a small ball into an over-sized hoop.

But, inevitably, the veil is lifted. The magic disappears. And life gets hard. 
So, it’s important for parents to cherish the fleeting days when their children are blissfully ignorant to the harsh realities of the world.
The days before life dunks on them.​​​​​​​
In Store Signage
Very honest reminders to parents.
Before Life Dunked on Them scrapbook
To help parents cherish the ephemeral days of childhood, this special edition Little Tikes scrapbook will come with every hoop sold.
ESPN Dunks of the Week
A special weekly segment on SportsCenter highlighting these uniquely devastating dunks.
Parental controls web blocker
Innocence is fragile. And with the vast and easily accessible, dark corners of the internet, it's even more fragile. This partnership with Norton Security will allow parents to block the unsavory content thats always lurking, waiting to metaphorically dunk on their kids.
As they get older, it comes in handy for blocking self-inflicted dunks too.
Merch
Be blissfully ignorant and look good doing it.
Sweatbands
NBA-Inspired Jerseys
Made with Kelley Barrett
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