When you say "Goodbye" to your Hyundai and trade it in, it's journey doesn't end there.
To relaunch Hyundai's revamped Certified Used Vehicles program, our spot, "Goodbye", introduces the new tagline and positioning for Hyundai's Certified Used Vehicles; "The best of what's next".
Point of Sale
We carried the look and feel of the rebrand campaign into dealerships. Our illustrated world and vibrant colors made its way onto car lots across America.
We carried the look and feel of the rebrand campaign into dealerships. Our illustrated world and vibrant colors made its way onto car lots across America.
Here's a look at the pole banners, the mirror hangs tags and license plate inserts you'd find find on the lot.
Paid Social
Static and Video ads
Static and Video ads
Dynamic Display
Agency: Innocean USA
Creative Director: Sherry Dargert
Copywriter: Debbie Lavdas
Creative Director: Sherry Dargert
Copywriter: Debbie Lavdas