For the 26th annual Wiener Nationals, a family friendly event where over 100 dachshunds race to be crowned “The Fastest Wiener in the West”, we created an audio guided museum experience to honor the legends that once sniffed butts in these hallowed halls.
Case Study
The race drew over 15,000 fans out to Los Alamitos Race Course, where our museum told the stories of 10 of it's past champions. Along with their portraits, we displayed game worn jerseys (racing vests), chewed tennis balls, bones found buried in the infield and one racer's lucky frisbee.
The race drew over 15,000 fans out to Los Alamitos Race Course, where our museum told the stories of 10 of it's past champions. Along with their portraits, we displayed game worn jerseys (racing vests), chewed tennis balls, bones found buried in the infield and one racer's lucky frisbee.
The success of this event brought The Wiener Nationals', and Wienerschnitzel's, total contribution to no-kill animal shelters in Southern California over $300,000.
**Winner**
3 2024 OC Addy awards
Gold - Elements of Advertising: Illustration
Silver - Out of Home
Bronze - Elements of Advertising: Art Direction
3 2024 OC Addy awards
Gold - Elements of Advertising: Illustration
Silver - Out of Home
Bronze - Elements of Advertising: Art Direction
CD: Joe Reynoso
Art Direction & Illustration: Ryan Owens
CW: Gene Augusto
Art Direction & Illustration: Ryan Owens
CW: Gene Augusto