Bojangles' is crazy about their biscuits. The brand puts a lot of pride into them and how they're prepared. But the world, knows Bojangles' for their chicken.
We saw this as an opportunity to turn the tables and give Biscuits the spotlight they deserve. Because, Bojangles' Famous Chicken & Biscuits are an iconic duo and Biscuits doesn't play second fiddle to anyone.
Tweets
The rift forms between Bojangles' famous Chicken & Biscuits, sparked by a seemingly harmless tweet.
The rift forms between Bojangles' famous Chicken & Biscuits, sparked by a seemingly harmless tweet.
Petty tweeting ensues.
The Separation
Because Chicken and Biscuits can't get along, they will be served in separate boxes for a limited time.
Because Chicken and Biscuits can't get along, they will be served in separate boxes for a limited time.
Late Night
Both Chicken and Biscuits hit the Late Night circuit to fire shots at each other on national television.
Both Chicken and Biscuits hit the Late Night circuit to fire shots at each other on national television.
OOH
Chicken and Biscuits purchase billboards to publicly trash talk each other with.
Chicken and Biscuits purchase billboards to publicly trash talk each other with.
In Store
The story continues inside Bojangles' restaurants. Employees sport a new uniform showing which side they're on in the feud.
The story continues inside Bojangles' restaurants. Employees sport a new uniform showing which side they're on in the feud.
In-store posters and wall graphics continue the bickering between our two stars while informing customers of what the rift means for their meals at the register.
Public Transit Takeover
Bus passengers will be forced to choose a side in the feud.
Bus passengers will be forced to choose a side in the feud.
The Apology
Chicken takes out a full-page ad in USA Today to apologize to Biscuits about his behavior.
Chicken takes out a full-page ad in USA Today to apologize to Biscuits about his behavior.
The Reunion
To celebrate the reunion, Bojangles will introduce a brand new menu item, the Cheddar Bo Chicken Biscuit.
To celebrate the reunion, Bojangles will introduce a brand new menu item, the Cheddar Bo Chicken Biscuit.
Made with Kelley Barrett