The world has known many iconic, dynamic duos.
But sometimes the fame can go to their heads.
Lennon and McCartney.
Kobe and Shaq.
Simon and Garfunkel. 
So they split. 
TMZ Reports on Leaked Footage
Footage of the pair fighting during a Bojangles' commercial shoot gets leaked.
Tweets
Bojangles responds to TMZ.
The feud spills out in public, sparked by a seemingly harmless tweet.
Petty tweeting ensues.
Because Chicken and Biscuits can't get along, they will be served in separate boxes for a limited time.
OOH
Chicken and Biscuits purchase billboards to publicly trash talk each other with.
Late Night
Both Chicken and Biscuits hit the Late Night circuit to fire shots at each other on national television. 
In Store
The story continues inside Bojangles' restaurants. Employees sport a new uniform showing which side they're on in the feud.
In-store posters and wall graphics continue the bickering between our two stars while informing customers of what the rift means for their meals at the register.
Public Transit Takeover
Bus passengers will be forced to choose a side in the feud.
The Apology
At the end of the two weeks, on Valentine’s Day, Chicken takes out a full-page ad in USA Today to apologize to Biscuits about his behavior.
Valentines Day
To celebrate the reunion, Bojangles will give out free heart-shaped biscuits on Valentine’s Day. 
Made with Kelley Barrett
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