When you say "Goodbye" to your Hyundai and trade it in, it's journey doesn't end there.
To relaunch Hyundai's revamped Certified Used Vehicles program, our spot, "Goodbye", introduces the new tagline and positioning for Hyundai's Certified Used Vehicles; "The best of what's next".
Point of Sale
We carried the look and feel of the rebrand campaign into dealerships. Our illustrated world and vibrant colors made its way onto car lots across America.
We carried the look and feel of the rebrand campaign into dealerships. Our illustrated world and vibrant colors made its way onto car lots across America.
Paid Social
Static and Video ads
Static and Video ads
Dynamic Display
Agency: Innocean USA
CD: Sherry Dargert
AD: Ryan Owens
CW: Ryan Owens + Debbie Lavdas
CD: Sherry Dargert
AD: Ryan Owens
CW: Ryan Owens + Debbie Lavdas